Video Production: Mastering the 3 Essential Phases

View through a video camera lens capturing a male smiling on a video screen and with Kim Brattain's video production team in Charlotte, NC.

Your Step-by-Step Guide to a Successful Production Process

Video production may seem mysterious or intimidating, especially if it’s your first time. But there is a method to the madness! If you approach video production with a clear objective and an understanding of the process, it’s much less daunting and—wait for it—actually fun!

Pre-Production: All About the Details

Pre-production is the planning process and execution of every task that must occur before production (filming) begins. We line up the details like finalizing the script, sourcing equipment and creating a shooting schedule. But first, we start with your story. 

As your business expert, you hold invaluable insights for crafting the story. To kickstart the process, we encourage a “brain dump” session where you can jot down all relevant information. During this phase, we may inquire about the following:

  • What’s the background of your business?  
  • What is your objective with the video? Are you overcoming a challenge for your customers, selling something, or providing a service?  
  • What do you want your clients to know, understand, or feel after watching the finished video?

Once we grasp your video goal, we initiate the organization of production details, including a budget, script, storyboard, specific shots, location, and the requirement of on-camera or voiceover talent.

Video Production: Making Magic Happen

This is where the magic happens, the seamless execution of your video production. With meticulous pre-production, the shoot becomes effortless. Your director, camera operators, audio engineer, and field producer arrive at the predetermined date, time, and location to bring the plan to life. Actors, make-up artists, and additional team members may join depending on your project’s scope. While every detail is carefully planned, production demands patience. Achieving the perfect shot, adjusting lighting, or capturing multiple takes may require time. As the video shoot concludes, the production phase wraps up successfully.

Post-Production: The Finishing Touches

Masterful post-production, perfecting your vision beyond filming. Post-production includes any processes that occur after filming is complete. Such as film editing, assembly, sound design, ADR, sound mixing, visual effects, color correction, titles, and more are expertly crafted. This collaborative process can span weeks, tailored to project complexity. At Kim Brattain Media, your satisfaction is paramount. While we strive for perfection, we offer three complimentary edit changes to ensure your delight with the final product.


No two video projects are the same. At Kim Brattain Media (Kim Brattain Media), we customize our work to your specific needs and never cut corners. Our deep video production experience and investment in your success mean we’re committed to giving you the best possible product. And the best part of all? It’s great fun, especially when you know you’re working with a company you can trust. 

Are you ready to tell your story? Contact us today, and we’ll get the ball rolling.

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