2020 and 2021 disrupted business as usual. While some things will eventually revert to the pre-COVID status quo, others will not — and the latter are what you want to consider when preparing your marketing plan for 2022 trends.
So, What are the Top Marketing Trends for 2022?
1. Hybrid events.
- People will continue to be reluctant to attend in-person events, whether out of health and safety concerns or simply because home has become our default setting.
- This means your previously live events need to now reach virtual attendees.
- A strong digital component is the centerpiece of a hybrid event.
- Video is the strongest and most cost-effective digital component, allowing you to tell your audience a compelling story that invites them to connect with you and your efforts in a meaningful way. The same video can then be deployed across multiple platforms.
2. Connection, Community, and Customer Experience.
- Consumers and donors are increasingly looking for authentic voices, ethics that align with their own, and interaction that makes them feel good.
- Connecting with your audience means sharing your story in a way that resonates.
- Building your community of supporters and fans requires providing interactive, shareable messaging that clearly communicates your values and intentions.
- Providing a positive customer experience requires educating and entertaining your audience, in addition to informing them about your brand.
- Video uses sound and image to convey who you are, why you do what you do, and how your efforts benefit your audience — efficiently, authentically, and with a huge ROI.
3. Be Seen, Heard, and Believed in 2022.
- How does a prospective customer or supporter find you? SEO prioritizes video, which means you’ll get found faster, and be seen more often, with video.
- Joining the digital conversation and being mentioned in the press and by like-minded organizations allows you to be heard and positions you as a thought leader. Video not only gets you noticed, it makes it easy for you to communicate your mission and values through memorable sights and sounds.
- Your organization’s message and “voice” must be clear, consistent, and trustworthy to be believed. Video allows you to get your message across with a voice and story that is authentically yours. And because a single video can be used across multiple platforms, consistency comes naturally.