You may think TikTok is just for kids, and it is true that much of the platform’s growth came about from house-bound Gen Z-ers creating and sharing content around the globe during the pandemic. But TikTok’s not just for entertainment anymore. It has become a remarkably effective way for brands to be discovered and to educate and inspire loyal customers.
In short, TikTok builds community, and when it comes to telling your story and positioning your organization for long-term success, building a loyal community is critical.
Did you know that the number of visitors to TikTok has surpassed Google?
Did you know that TikTok has over 1 billion users, with over 167 million videos being streamed every minute?
And those aren’t just cat videos. They’re how-to videos. Brand introduction videos. Customer engagement videos. Origin stories. Advertisements for new products and initiatives.
TikTok’s shareable, user-generated content has become incredibly valuable to businesses of all sizes. Whether you’re inspiring existing customers, launching a new brand or product, or drumming up support for a nonprofit endeavor, you’re missing out if you’re not using TikTok.
Check out what Forbes has to say about how TikTok works, and how to make TikTok work for you. Then check out KBM’s TikTok account here. When you’re ready to brainstorm how to best capture your organization’s mission on TikTok, get in touch with us.