Why Video Marketing is So Powerful

Video Marketing Creates Powerful Stories & Connections

Video marketing is about creating connections. Whether launching a new product, introducing your brand, or seeking support for your organization, viewers need to understand how your story aligns with their interests immediately. Kim Brattain Media helps you unleash the power of connection with video marketing!

The Power of Storytelling

Have you ever gotten lost in a good story? A writer hooks you in the first paragraph, and as you come to the final line of text, you realize with surprise that you’ve spent hours on a story-driven journey.

That’s the power of storytelling. Stories are how we make sense of our lives. They’re how we build connections with one another and the world.

But guess what? Your audience doesn’t have hours to spend hearing your brand story. They have, on average, thirty seconds to two minutes, depending on their level of interest, to learn whether your story has meaning to them. That means you must tell your brand story quickly, efficiently, and with maximum impact.

Maximizing the Impact of Efficient Video Content

Given the brief opportunity you have to tell your story, you need to be as efficient as possible. What’s the most efficient way to tell a story? Video.

The combination of impactful images and meaningful words makes video the most powerful and efficient mode of communication today. Think about it. In thirty seconds, a customer can read a paragraph of text….or hear a brand story, see a product demonstration, and listen to customer testimonials, all backed by memorable images!

The impact of video marketing isn’t only anecdotal, though. Some compelling data also back it:

    1. Videos improve SEO.
      You want customers to find you. Did you know that search engines like Google rank websites with video 53 times higher than those without? Studies show that people spend more than twice as long on a page with a video than one without a video. Bottom line: Video helps customers find you more than any other digital marketing tool.

    1. Videos build a complete brand identity.
      By conveying more information in a shorter amount of time, videos help consumers understand the whole picture: what you do, how you do it, and why you do it (and that last one — the why — is increasingly important to modern consumers!)

    1. Videos drive conversion.
      Whether you’re selling a product or looking for donors, studies show that videos increase conversion rates by 80% or more. Because video puts a face to your brand and tells a more complete story than print, consumers feel more informed and more able to trust the brand, which means they’re far more likely to support it.

    1. Videos are shareable, which means more bang for your buck!
      Video increases brand awareness and encourages consumers who connect with your brand identity to invite others into your community. A video marketing strategy extends your reach and increases your ROI.

Why “Do-It-Yourself” is a DON’T

Don’t be fooled by the number of people creating “viral” videos on TikTok. Yes, those videos are often hilarious, creative, and shared by millions of viewers, but at the end of the day, they’re the video equivalent of a spork: disposable.

Your brand isn’t disposable, and your videos shouldn’t be. That means your eye-catching video marketing content needs to be well-planned, well-produced, and well-edited, memorably conveying your brand’s essential purpose. What sets your organization apart? What’s unique about your mission? Why is the service you provide essential? How is your product an improvement on what already exists? And, most importantly, why should I want to be part of your community?

Answering those questions in a thirty-second video requires technical skills and communication expertise. It requires a deep understanding of the best practices in video production and the creativity to envision a final product that will inform, educate, and connect with viewers — quickly and efficiently.

Video marketing continues to deliver results, and Kim Brattain Media continues to deliver great videos. Take a look at our work, then get in touch to find out how we can help you tell your story!