How to Produce a World-Class Training Video

What is a Training Video?

A training video is an educational video designed to teach viewers specific skills, procedures, or concepts. These videos are used in a variety of settings, including corporate environments, educational institutions and technical training, to provide consistent and accessible instruction. They can cover a wide range of topics, from workplace safety and software tutorials to customer service techniques and industry-specific knowledge.

Why Does My Company or Organization Need a Training Video?

Creating a training video for your company or organization can offer numerous benefits that go beyond traditional training methods. Whether you’re looking to improve consistency, save time, or engage your team more effectively, a well-crafted training video can be a game-changer.

Here are our top reasons why investing in a training video is a smart move:

• Consistency

  Training videos ensure that all viewers receive the same information, regardless of who delivers the training or when it’s delivered. This reduces misunderstandings, minimizes errors, and promotes a uniform standard across the organization.

• Cost-Effectiveness

  While producing a training video may require an upfront investment, it can provide significant cost savings in the long run. It eliminates the need for in-person training sessions, which also eliminates the cost of travel, trainers, and printed materials.

• Scalability

  Training videos can be easily distributed across multiple locations, making them ideal for companies with large or geographically dispersed teams. No matter the size of your organization, everyone can access the same high-quality training content.

• Flexibility

  In many cases, viewers can watch training videos at their own pace, allowing them to learn when it’s most convenient for them. They can pause, rewind, or revisit the material as needed, which helps reinforce learning and ensures they fully understand the content. This is especially beneficial for remote or part-time employees who may have varying schedules.

• Compliance

  In industries where legal and regulatory requirements are critical, video training can be used to document compliance, making it easier to prove that your organization has taken the necessary steps to educate employees on important regulations–protecting your company from legal issues and penalties.

• Onboarding

  Training videos make the onboarding process smoother and more efficient by providing new hires with a comprehensive introduction to the company, its culture, and their role. New employees can get up to speed quickly and start contributing sooner. It also ensures that every new hire receives the same high-quality introduction, setting them up for success from day one.

9 Expert Tips for Making a Great Training Video

Creating an effective training video is more than just hitting “record”—it’s about crafting a compelling learning experience that sticks.

Here are our top tips for producing training videos that captivate, educate, and inspire your audience:

1. Define Clear Objectives

It’s important to clearly define exactly what you want your viewers to learn by the end of the video. This will keep the video focused and ensure that the information is relevant and impactful.

2. Know Your Audience

Understand who will be watching the video and tailor your approach accordingly. Consider their level of knowledge, interests, and learning preferences. By speaking directly to your audience’s needs, you can help keep them engaged during the video and retain the information presented.

3. Keep It In Brand

Be sure to use consistent colors, logos, and messaging that reflect your brand’s tone and values. This not only reinforces brand recognition but also helps create a cohesive experience for your employees, making the training feel more connected to the overall company culture.

4. Script It Out

A well-written script ensures that your message is clear and that you cover all the important points. It also helps you stay organized during filming and reduces the likelihood of mistakes or omissions. Rehearse your script to ensure a natural delivery that resonates with the audience.

5. Keep It Concise

Attention spans are short! Focus on delivering key information in a clear and straightforward way. Avoid unnecessary details and stick to the main points. Breaking the content into smaller, digestible segments can help prevent information overload and keep viewers engaged.

6. Use High-Quality Audio and Visuals

High production quality enhances credibility and helps maintain viewer focus. Invest in professional audio and video equipment–or hire a great production company–and be sure to pay attention to lighting and background noise.

7. Incorporate Engaging Elements

Add animations, infographics, or real-life examples to make the content more dynamic. These elements can help explain complex concepts and make the video more visually appealing. They will also help reinforce the material and improve retention.

8. Focus on Quality Over Quantity

It’s better to create a shorter video that’s engaging and packed with valuable content than a longer one that loses viewers’ attention. Prioritize the quality of the information and the viewing experience, as this will have a greater impact on learning outcomes.

9. Gather Feedback and Iterate

After creating your video, share it with a test audience–including people similar to your intended audience–and ask for their feedback. Pay attention to what worked well and where improvements can be made. Use this feedback to refine the video before the final release, ensuring it’s as effective as possible.

Get Started: Training Video Producers in Charlotte, NC

Need help putting together a powerful training video? At Kim Brattain Media, our expert video production team can help you explain complex topics, showcase your company culture and leave a lasting impression–all while keeping your audience interested (and awake!) Contact us for a free consultation meeting.