10 Video Marketing Tips Real Industry Experts Use

We know firsthand how much effort goes into a successful project,, but the process isn’t over with the final video. You now have to enter the marketing phase to amplify the reach and impact of everything you’ve put so much work into.

Whether you’re marketing for a business, or a non-profit or a product, leveraging video is one of the most powerful ways to capture attention and drive engagement. As seasoned industry professionals, here are some real tips to connect with your audience that we’ve learned along the way.

1. Videos Speak Louder Than Words

When your audience is being fed potential content, you only have a split second to make an impression. Opting for evocative video will have a stronger effect than the long, wordy text you would need to convey the same concept that your audience won’t be interested in reading.

2. Words: Less is More

Sometimes there are more complicated ideas you want to phrase specifically for your audience versus allowing the video to speak for itself. In that case, be mindful of your word count and concise with your thoughts.

3. Think Short Overall

Less is also more with time. Attention is currency and people won’t invest in overly complicated marketing hooks. The WARC (World Advertising Research Center) reports that “people only spend 1.7 seconds deciding whether to engage with social media content.” One of the best skills you can develop is clever crafting to keep people engaged after the hook and get your point across while still being conscious of run time.

4. Know Your Strengths, Outsource Your Weaknesses

If you have a vision you don’t feel you can execute for your marketing project (or if you don’t have a vision at all), it’s smart to enlist an industry professional with a strong portfolio to do the work with you. Otherwise, you are wasting time and resources trying to figure it out on your own and potentially harming your reputation by presenting poorly done work to the world.

In Kim’s case with 18 years of experience as an Emmy-award winning news anchor, she both channeled her expert storytelling skills and compiled a team of experts that come together as Kim Brattain Media to create compelling visuals that people actually pay attention to. The team has since gone on to secure 32 Telly Awards, nine Muse Awards, two Davey Awards and win several Film Festivals., so far this year.

5. Look Through the Eyes of Your Audience

Always consider the perspective of your viewer through specific questions like:

  • What would they think of this?
  • Would they be able to relate to this?
  • In what context/on what platform would they be seeing this?

Try to look at your content objectively to find holes and angles that may not be immediately obvious to you (and always seek out constructive criticism).

6. Use Music Intentionally

Music is a powerful tool that can easily be mishandled because of how songs can completely misrepresent the tone of the project. As Kim puts it, “Music, if not used wisely, can be like a monotonous dentist drill – variation is key!”

7. Account For Vertical Social Media Adaptations

TikTok’s vertical framing has monopolized other short form social media formatting like YouTube Shorts and Instagram Reels. If you are filming horizontally, account for framing or even just film additional vertical content in real time so you don’t have to worry about blurry, zoomed in clips when promoting your project.

8. Optimize Accessibility

Try to make your video as watchable for as many people as possible. This can vary in degree by target audience, but a good place to start is by manually adding and/or editing captions.

9. Stay Consistent

Marketing a project shouldn’t be a one and done promo video, but rather a campaign that tells a story and maintains a steady, engaging presence. Consider how you can repackage the same content for various channels by cutting it down into multiple short videos highlighting different angles, messages, or moments.

10. Add a Clear Call to Action

A good video marketing campaign is only as good as its results. If your audience is hooked but isn’t sure what steps to take next, you risk losing momentum—so every video should clearly guide viewers toward a specific action, whether that’s visiting a website, following a page, or making a purchase.

Video Marketing in Charlotte, North Carolina

Video marketing is most effective when it’s consistent, intentional, and built around clear storytelling. When you capture quality footage, the right video makes simple content have a lasting impact. If you’re ready to bring your project to life, connect with Kim Brattain Media today.