What is a Production Company (and How Can They Help My Business?)

You probably know video is one of the most powerful ways to market your business, but creating one that actually works? That takes more than just hitting record. A great video introduces your brand, tells your story, and showcases your products or services in a way that sticks with your audience. But how do you go from an idea to a polished, engaging final product? That’s where a great production company comes in.

If you’ve ever wondered what a production company does—or how they can help your business—let’s break it down.

What is a Production Services Company?

A production services company is your creative partner in bringing video ideas to life. They’re the team behind the scenes making sure every detail—concept, filming, editing—comes together to deliver the right message to the right audience.

Whether you need a high-energy commercial, a scroll-stopping social media video, or a full-length documentary, they handle all the moving pieces so you don’t have to. Their expertise ensures your video isn’t just visually appealing—it’s strategic, compelling, and built to drive results.

What Services Does a Production Company Provide?

Production companies do a lot more than just film and edit. They bring creativity, strategy, and technical expertise to every project, ensuring that your video not only looks great but also serves a purpose. Whether you’re looking to build brand awareness, engage customers, or train your employees, a professional video can help you connect with your audience in a way that words alone can’t.

Here are a few ways a production company can bring your ideas to life:

Scripting

A great video starts with a strong foundation—a well-crafted script. Whether it’s a brand story, an explainer video, or a high-impact commercial, the script shapes the tone, pacing, and messaging. A production company helps refine your ideas into clear, engaging content that speaks directly to your audience.

Scriptwriting: Developing structured, compelling scripts tailored to your brand and audience.
Storyboarding: Mapping out visuals and shot sequences to ensure smooth, intentional storytelling.
Dialogue & Voiceover Writing: Crafting authentic, natural-sounding content that resonates.
Planning Interviews: Sometimes an interview or testimonial will sell your brand. Having strong interviewing skills is important.
Revisions & Refinements: Fine-tuning the script to match your brand’s voice and goals.

Planning & Logistics

A smooth production doesn’t happen by accident—it’s all about preparation. Production companies handle all the details to keep your project on track, on budget, and stress-free.

Location Scouting: Finding the perfect settings—whether it’s a sleek studio, an on-site location, or a unique backdrop that fits your vision.
Scheduling & Coordination: Managing timelines, booking talent, and securing permits to keep everything running smoothly.
Equipment & Crew Management: Ensuring the right cameras, lighting, and sound equipment are in place, operated by trained professionals.
Set Design & Props: Creating the right look and feel for your video with intentional design and staging.
Budgeting & Resource Allocation: Maximizing quality while staying within budget.

Casting

The right talent makes all the difference in how your video connects with an audience. Whether you need professional actors, voice-over artists, or even real employees, casting is key to making your message feel authentic and engaging.

Talent Casting: Finding actors, voice-over artists, or presenters that match your brand’s personality.
Auditions: Ensuring the right fit for your project.
Voiceover Selection: Choosing the perfect voice to narrate your story.

Hiring

A production is only as good as its team. A great production company assembles the right talent to ensure your video is high-quality, engaging, and aligned with your business goals.

Directors & Producers
Cinematographers & Camera Operators
Sound & Lighting Technicians
Editors & Post-Production Specialists
Makeup & Wardrobe Teams

Content Development

A great production company doesn’t just make your video look good—they make sure it actually works for your video marketing strategy. They approach content with a marketing-first mindset, crafting videos designed to engage, convert, and align with your business goals.

Visual Branding: Incorporating on-brand colors, logos, and design elements for a cohesive look.
Calls to Action: Placing strategic CTAs to drive viewers toward the next step—whether it’s visiting your website, signing up, or making a purchase.
Motion Graphics & Animations: Adding dynamic visuals to enhance engagement and reinforce key messages.
Multi-Platform Optimization: Tailoring your video for different formats, from social media to email campaigns, paid ads, and your website.
Strategic Ad Utilization: Placing a television campaign to reach your target audience.

How Can a Production Company Help My Business?

Whether you’re aiming to build brand awareness, drive conversions, or educate your audience, a well-produced video can boost credibility, increase engagement, and improve your marketing ROI. With the right team handling everything from strategy to execution, you save time and resources while ensuring your video is optimized for multiple platforms like social media, websites, email campaigns, and paid ads. A great video isn’t just content—it’s a powerful tool that helps your business grow.

How to Get Started With a Video Production Company

If you’re ready to create video content that actually moves the needle, we’d love to help. Whether you need a brand video, social media content, or a full-scale commercial, our award-winning team at Kim Brattain Media has the experience and creativity to bring your vision to life. Let’s create something that makes an impact—contact us today to schedule a free consultation!