What is Pre-production [and Why is it So Important?]

Lights, camera… chaos? Not if you’ve done your pre-production homework!

The real magic of a great video happens long before the cameras come out. Pre-production is where your story takes shape, your goals get clear, and your vision turns into a plan. Glossing over this phase is a fast track to blown budgets, missed deadlines, and a final product that doesn’t quite land the way you hoped.

Below, we’re breaking down what pre-production entails, and why it matters so much!

What is Pre-production?

Pre-production is the planning phase of video production, when you lock in every detail before the cameras roll. From shaping the creative to lining up the logistics, this stage gives your project the structure it needs to stay on schedule, within budget, and perfectly aligned with your goals.

During pre-production, you’ll nail down:

• The primary objectives of your video or commercial
• Your concept and video script, outlining dialogue, visuals, and key messaging
• A storyboard that visualizes each scene, shot, and camera angle
• The film crew that will bring your project to life
• Your on-camera talent or voiceover artist
• The filming locations and any required permits
• The professional equipment needed, including cameras, lighting, and sound gear

Think of pre-production as your video’s blueprint. The more thoughtful the plan, the smoother the production, and the better the final result.

The Pre-production Process

Pre-production is where we sweat the details so shoot day feels effortless. Here’s how raw ideas become a rock-solid plan:

1. Brainstorm and Goal Setting

At Kim Brattain Media, we like to start with a free-flow “brain dump.” You share the backstory of your business, what sets you apart, the challenge you’re solving, and exactly how you’ll use the finished video. Getting clear on what you want viewers to know, understand, or feel shapes every decision that follows.

2. Script and Storyboard

Once objectives are locked, writers craft a script that hits your key messages and emotions, which is then translated into a scene-by-scene storyboard that spells out dialogue, visuals, and camera angles.

3. Budget and Resources

You’ll want to match ambition with reality by outlining the project budget, choosing on-camera or voiceover talent, and confirming crew needs. Knowing the numbers early keeps the project grounded.

4. Shot List and Logistics

You’ll want to build a detailed shot list, scout and secure locations (permits included), and line up professional cameras, lighting, and sound gear. Planning these details in advance keeps the team on time and eliminates costly surprises!

5. Pre-production Review

Before the cameras roll, gather the full team to walk through the entire plan so everyone knows the story, schedule, and their role long before “action” is called.

Professional Video Production in Charlotte, North Carolina

At Kim Brattain Media, we know powerful video doesn’t happen by accident… It happens by design. Our award-winning team can help you clarify your message, streamline the process, and bring your vision to life with purpose and polish. Contact us today to start planning your next video project!