Your Guide to Corporate Video Production

Types of Corporate Videos

There are several types of corporate videos, each serving a unique purpose. The most common include:

Promotional

Promotional videos are designed to increase brand awareness, highlight key attributes of a brand or product, and drive sales or retention. Examples of promotional videos include commercials, product demonstrations, and brand stories.

Training

Training videos educate employees or customers on specific products, services, or processes. Common types of training videos include new employee orientation, ongoing education, and product how-to’s.

Internal Communications

Internal communications videos are used to share important updates with employees, including CEO messages and company news.

Customer Testimonials

Testimonial videos allow customers to share their positive experiences with a business’ products and services, helping to build credibility and trust.

Company Overview

A company overview video is a great way to communicate your history, mission, and values to the general public, new employees, or potential investors. In addition to building credibility, it also humanizes your brand.

Benefits of Utilizing Corporate Video

Corporate video offers a wide range of benefits that can help your business stand out from the competition and achieve your marketing goals.

Corporate video can help you:

1. Quickly Convey Your Message

Start with a great hook. You need to grab attention in the first three seconds of your video. Then to keep them watching you have just thirty seconds to two minutes to keep someone’s attention. Video allows you to convey your message quickly, efficiently, and with maximum impact.

2. Tell Your Story

Video marketing is all about building connections. Whether you’re launching a new product, introducing your brand, or seeking support for your organization, it’s crucial for viewers to quickly see how your story aligns with their interests.

3. Drive Conversions

Studies have shown that video can increase conversion rates by 80% or more. Videos are hands down the best way to impactfully convey your value proposition, highlighting the benefits of your brand, products or services in a concise and engaging manner. Because video puts a face to your business, viewers are more trusting – which means they’re far more likely to buy, donate, or become raving fans.

4. Improve SEO

Search engines are increasingly prioritizing video content. Studies also indicate that people spend almost twice as long on a webpage with a video compared to one without. The bottom line: video is the most effective digital marketing tool for attracting customers.

5. Increase Engagement

Combining visuals with audio creates a more captivating experience for your audience, and allows for more powerful storytelling. When used in social media specifically, our clients experience an increase in engagement, including likes, shares, and comments.

The Corporate Video Production Process

1. Pre-Production: All About the Details

Pre-production is the planning process and execution of every task that must occur before film production begins.

We begin with your story. As your business expert, you hold invaluable insights for crafting the message. To start the process, we encourage a “brain dump” session where you can jot down all relevant information.

During this phase, we may inquire about the following:

• The background of your business and what sets it apart from the competition
• Your primary objective(s) with the video: Are you overcoming a challenge for your customers, selling something, or providing a service?
• How do you plan to use the video?
• What you want your clients to know, understand, or feel after watching the finished video

Once we grasp the goal of your video, we initiate the organization of production details, including:

• Project budget
• Video Script
• Storyboard
• Specific shots
• Location(s)
• On-camera or voiceover talent, or interviewees

2. Video Production: Bringing Your Vision to Life

This is where the magic happens! And with meticulous pre-production, the video shoot becomes effortless.

Your director, camera operators, audio engineer, and field producer arrive at the predetermined date, time, and location to bring the plan to life. Actors, make-up artists, and additional team members may join, depending on your project’s scope.

It’s important to note that while every detail is carefully planned, production demands patience. Achieving the perfect shot, adjusting lighting, or capturing multiple takes may require time.

3. Post-Production: The Finishing Touches

Video post-production is a critical phase where the raw footage is edited and refined into a polished, professional video. Post-production includes any processes that occur after filming is complete, including writing if interviews were involved in the filming, final script approval, film editing, assembly, sound design, sound mixing, visual effects, color correction, and titles. Each step plays a key role in creating a compelling and high-quality final product.

5 Tips to Help You Nail Your Corporate Video

1. Clearly Define Your Goals

It’s important to be clear about the purpose of your video before you begin filming. Who is your target audience? What do you want them to know about you? What do you want them to feel or do as a result of seeing your video? A great production team can help you define your audience personas – and how to speak impactfully to them.

2. Keep it Concise

It’s important to respect your viewers’ time. To hold your viewers’ attention, be direct in your message, and deliver it in a concise and clear manner. Before production begins, take the time to hone in on your message. Avoid unnecessary details, focusing only on the key points you want to convey.

3. Get the Right Tools

While the iPhone does a great job for on-the-fly videos for social media, a video of this level of importance needs high-quality production. After all, if you cut corners on your corporate video, viewers might wonder if you do the same with your products or services. You’ll want the right tools, including a good camera, editing software and professional lighting and sound equipment.

4. Add Visual and Audio Elements

Add visual aids like graphics, animations, and music to help illustrate complex concepts and keep the audience focused and engaged.

5. Include a Call-to-Action

End your video with a clear call-to-action (CTA) that tells viewers what you want them to do next. Examples of actions include visiting your website, subscribing to your channel, or contacting your business.

Video Production Company in Charlotte, North Carolina

At Kim Brattain Media, we work with businesses to bring their visions into focus. Our corporate videography services are designed to highlight your company’s unique identity, capabilities, and values in a powerful and visually-compelling way. Want to craft your brand’s narrative together? Contact us for a free consultation meeting.