What You Need to Know to Produce Your Live Event

A live event is more than a single moment in time. When captured with intention, it becomes a lasting story — one you can share with audiences long after the lights go down and the chairs are stacked. Whether you’re hosting a corporate conference, a gala, or a fundraising concert, professional event videography ensures your message, energy, and impact live on.

Below are the top recommendations from our team to make sure your live event recording stands out!

10 Expert Tips for Optimal Live Event Recording

1. Define Your Goals

Decide what you want the recording to achieve — whether that’s a highlight reel for marketing, archiving the event for internal use, or producing a full broadcast. Clarity at the start ensures your team captures the right shots.

2. Choose the Right Equipment

Professional cameras, lighting, and audio gear make a world of difference. Smartphones and consumer cameras can work in a pinch, but for long-term use, it’s best to invest in pro-level equipment or hire a production team.

3. Prioritize Sound Quality

Audiences might forgive less-than-perfect visuals, but poor audio will make them click away instantly. Use lapel mics, handhelds, or direct feeds from the soundboard to guarantee clean, balanced sound.

4. Plan Your Angles

A single wide shot might document the event, but it won’t capture its energy! Mixing wide, medium, and close-up camera angles keeps the recording visually dynamic, highlighting both the big-picture moments on stage and the small, human details that make the event memorable.

5. Light the Room Intentionally

Event lighting is often designed for attendees in the room, not the camera. Work with your production team to balance stage lighting, avoid harsh shadows, and ensure presenters are clearly visible.

6. Capture the Energy of the Crowd

Don’t forget the audience! Including shots of reactions, applause, and networking moments can bring your event to life and create emotional connection.

7. Use a Shot List

A great recording doesn’t happen by chance — it happens by design. A detailed shot list ensures your team captures every must-have moment, from keynote entrances and panel discussions to sponsor acknowledgments and candid audience reactions.

8. Plan for Post-Production

A well-planned editing process can turn a standard event into a marketing tool, a donor engagement piece, or an evergreen asset that continues to provide value long after the event ends. Video post-production is the stage where your event shifts from a one-time experience into a lasting story you can share across platforms.

9. Streamline Logistics

Confirm power sources, test internet bandwidth (if livestreaming), and run a tech rehearsal. These seemingly small details make a big difference in avoiding mid-event hiccups.

10. Hire Professionals When It Matters

Your event is too important to risk on guesswork! A professional production team ensures quality from planning through final edit, letting you focus on hosting a successful event.

Live Event Recording Examples

Every event has a unique story to tell, and the right recording style brings that story to life. From academic conferences to fundraising galas, a professional recording not only documents what happened but also communicates the value and energy of the event to a wider audience.

While many of the live events we record are proprietary and created for private audiences, check out this example below:

May 2025 UNCC Economic Forecast

UNC Charlotte’s North Carolina Economic Forecast offers a practical, trusted analysis that leaders and decision-makers rely on. Recording the event ensures these insights reach an even broader audience.

Watch the video:

Professional Live Event Recording Services in Charlotte, NC

At Kim Brattain Media, we specialize in capturing events that matter. From corporate gatherings to nonprofit fundraisers, our Emmy Award-winning team doesn’t just record what happened — we capture the story, the emotion, and the impact. Contact us today to discuss your next video project!