How to Introduce Your Team Using Video

When someone chooses who to work with, they’re not just evaluating credentials or experience… they’re looking for a connection. That’s where professional video can make all the difference! Team introduction videos help your audience get to know the real people behind your business: the faces behind the emails, the voices behind the services, the personalities that shape your brand.

These videos offer more than just a professional polish. They offer a sense of authenticity that helps build trust and strengthens relationships, before a single meeting ever takes place.

Why Are Team Introduction Videos Effective for Marketing?

Even in highly professional industries, relationships are still built on human connection. A short team video can establish that connection faster than most written bios. People respond to facial expressions, tone of voice, and how someone shows up – not just what they say.

These videos can also clarify your internal culture, allowing viewers to observe how your team works together and what type of energy you bring to your projects. For those considering whether to hire or partner with you, that kind of insight carries more weight than polished taglines.

When planned with intention, team introduction videos do more than check a marketing box. They build trust, leave a lasting impression, support hiring and retention, and reinforce how your brand actually shows up in the world.

What Makes a Strong “Meet the Team” Video?

The strongest team videos feel grounded and natural. Rather than being overly casual or too polished, they’re thoughtfully structured to let people show up as themselves on camera. Here are a few elements our team always recommends focusing on as you plan your video:

1. Define the Purpose

Before filming, be sure to get clear on the goal of the video, as this will shape the tone, format, and content.

  • Are you introducing your team to prospective clients?
  • Trying to attract new hires?
  • Offering a behind-the-scenes look at your company culture?

Knowing what you want viewers to walk away with will help guide every decision during video planning and production.

2. Prompt Genuine Responses

Try to skip the script, instead using simple prompts that encourage team members to share genuine, unscripted responses.

  • What do you enjoy most about your work?
  • What makes this team run well?
  • What’s something you value in your client relationships?

3. Show the Work Environment

Balance interview footage with scenes of your team in action, including elements like:

  • Team meetings
  • Site visits
  • Casual moments around the office
  • Community events or collaborative projects

These details help viewers visualize what it’s like to work with (or within) your company.

4. Keep It Concise and Accessible

Aim for a run time between one and three minutes. For larger teams, consider creating a short series rather than trying to fit everyone into a single clip. It’s also helpful to:

  • Break longer videos into shorter segments for social media
  • Add captions so people can watch without sound
  • Use on-brand visuals and consistent formatting across videos

You don’t need to say everything – you just need to give people a clear, honest introduction to who you are.

Excellent “Meet the Team” Video Examples

The impact of a team video depends on how well it captures your people, your culture, and the message you want to share. Here are two recent projects that demonstrate how video can go beyond introductions to serve broader business goals.

Continental Tire: Recruitment and Onboarding

This award-winning recruitment video for Continental Tire – recognized by the Telly, Davey, and Muse Awards – was designed to do more than recruit. It also supports onboarding by streamlining key messages and setting expectations for new hires. The video captures what it’s like to work at the company while reinforcing brand values in a clear, approachable way. It’s a strong example of how a single video can serve multiple functions across HR and marketing.

Boomerang Design: Bridging Legacy and Innovation

This Telly-winning video highlights Boomerang Design’s third-generation of leadership, blending the firm’s deep roots with the fresh energy of new team members. Instead of scripted interviews, the video captures candid moments and genuine collaboration, with team members sharing how the field is evolving, the role of mentorship, and what inspires their work today. The result is a video that appeals to both potential clients and future hires by showing the people behind the designs.

 

Each video was shaped by a clear goal, grounded in real stories, and structured to let people be themselves on camera. That’s the difference between videos that get skipped and videos that connect!

Video Production Team in Charlotte, North Carolina

At Kim Brattain Media, we don’t just film team videos. We help you reveal the people behind the brand. Whether you’re highlighting your company culture, attracting top talent, or building trust with new clients, we’ll help you create a video that feels authentic and clear. Contact us for a complimentary consultation to start planning your team introduction video!