When someone chooses who to work with, they’re not just evaluating credentials or experience… they’re looking for a connection. That’s where professional video can make all the difference! Team introduction videos help your audience get to know the real people behind your business: the faces behind the emails, the voices behind the services, the personalities that shape your brand.
These videos offer more than just a professional polish. They offer a sense of authenticity that helps build trust and strengthens relationships, before a single meeting ever takes place.
Even in highly professional industries, relationships are still built on human connection. A short team video can establish that connection faster than most written bios. People respond to facial expressions, tone of voice, and how someone shows up – not just what they say.
These videos can also clarify your internal culture, allowing viewers to observe how your team works together and what type of energy you bring to your projects. For those considering whether to hire or partner with you, that kind of insight carries more weight than polished taglines.
When planned with intention, team introduction videos do more than check a marketing box. They build trust, leave a lasting impression, support hiring and retention, and reinforce how your brand actually shows up in the world.
The strongest team videos feel grounded and natural. Rather than being overly casual or too polished, they’re thoughtfully structured to let people show up as themselves on camera. Here are a few elements our team always recommends focusing on as you plan your video:
Before filming, be sure to get clear on the goal of the video, as this will shape the tone, format, and content.
Knowing what you want viewers to walk away with will help guide every decision during video planning and production.
Try to skip the script, instead using simple prompts that encourage team members to share genuine, unscripted responses.
Balance interview footage with scenes of your team in action, including elements like:
These details help viewers visualize what it’s like to work with (or within) your company.
Aim for a run time between one and three minutes. For larger teams, consider creating a short series rather than trying to fit everyone into a single clip. It’s also helpful to:
You don’t need to say everything – you just need to give people a clear, honest introduction to who you are.
The impact of a team video depends on how well it captures your people, your culture, and the message you want to share. Here are two recent projects that demonstrate how video can go beyond introductions to serve broader business goals.
Each video was shaped by a clear goal, grounded in real stories, and structured to let people be themselves on camera. That’s the difference between videos that get skipped and videos that connect!
At Kim Brattain Media, we don’t just film team videos. We help you reveal the people behind the brand. Whether you’re highlighting your company culture, attracting top talent, or building trust with new clients, we’ll help you create a video that feels authentic and clear. Contact us for a complimentary consultation to start planning your team introduction video!
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